The main goal was to attract no less then 50 000 visitors and confirm the position that the mall is “the new city center”.

To achieve this, we created the cultural center of urban life in Okhta Mall. Lots of projects were planned and brought into reality. For example there were joint projects with St. Petersburg Circus, State Hermitage Museum, the Museum of Theater and Music Arts, Etazhi Gallery, producer center “Light Music” and Food Festival “O da! Eda!”, etc.

This event became a great festival of urban culture which was suitable for different kinds of audience. It drew great public attention. The attention was converted into interest and interest into traffic. The Mall was visited by 57 000 people in the first two days. And if we count all the children that came there with parents, the amount of visitors will be twice as high.