Football season 2017/18 became the first season for FC “Zenit” at the brand new stadium “St. Petersburg”. OBCOM agency developed and launched the project “fan promenade” at the new arena, which has been working on all home games of “Zenit”.

This event is very useful and pleasant at the same time. On the one hand, there are about 50 entertainment stations, at least 3 stages and even the first barbershop in the football stadiums history. On the other hand, all the activities are aimed to raise the morale of the fans and, as a consequence, to support the team during the game. It is well known that the outcome of the match often depends on it.

It became a nice habit among the fans to come to the stadium about 2 hours earlier, because they know that they can always find something new here. After all, the stadium is not only about sport, but about culture.